Electric Car Charging
Brand Identity

HKT (Hong Kong Telecom) diversified its services to include electric vehicle charging, integrating distinctive visual elements like "Thunder" and "Charged Particles" to symbolize this energy-centric initiative within the overall design. Initially, the logo exploration phase focused on creating diverse styles and variations to conceptualize the logo's initial draft. Subsequently, in response to the client's direction aligning with HKT's "Smart Living" business line, the design was refined to incorporate fewer colors and adopt the same font type as the "Smart Living" logo.